The WHO called for reducing anemia by 50% in women of reproductive age, as part of its 2025 World Health Assembly Global Nutrition Targets. This made the assessment of anemia a global priority, and at HemoCue, we knew that we could make a difference. We launched Embrace Health — Unite to Screen and Treat Anemia, a campaign to reduce anemia by increasing awareness and providing practical tools to aid in the screening, diagnosis and to support the treatment of the condition.