Caring is at the heart of everything we do.
Caring is Close to Our Heart
HemoCue’s founders were driven to improve patient care, and that is still a cornerstone of who we are today.
As a leading provider of point-of-care medical technology, we are in a unique position to help medical professionals see patients more clearly and provide the best possible care.
At the same time, we are also dedicated to caring for employee well-being, our customers, partners and the environment.
Caring is interwoven in the fabric of our culture. We pride ourselves in doing what is right, not only for our business, but for the health of individuals, society and the planet.
HemoCue’s founders were driven to improve patient care, and that is still a cornerstone of who we are today.
As a leading provider of point-of-care medical technology, we are in a unique position to help medical professionals see patients more clearly and provide the best possible care.
At the same time, we are also dedicated to caring for employee well-being, our customers, partners and the environment.
Caring is interwoven in the fabric of our culture. We pride ourselves in doing what is right, not only for our business, but for the health of individuals, society and the planet.
CENTRUM LÄKARNA – THE LITTLE CLINIC WITH THE BIG HEART
Point-of-care testing helps provide high-quality patient care
Centrum Läkarna, a healthcare clinic in Helsingborg, Sweden, describes itself as “the little clinic with the big heart.” And it is easy to understand why.
Centrum Läkarna has between 7,000 and 8,000 registered patients and a staff of about 25 doctors, nurses and specialists. Their goal is to provide high-quality care throughout life and to treat everyone with respect, consideration and equality.
Point-of-care testing devices give the team at Centrum Läkarna insight into patient health and arm them with information needed to make a diagnosis.
CENTRUM LÄKARNA – THE LITTLE CLINIC WITH THE BIG HEART
Point-of-care testing helps provide high-quality patient care
Centrum Läkarna, a healthcare clinic in Helsingborg, Sweden, describes itself as “the little clinic with the big heart.” And it is easy to understand why.
Centrum Läkarna has between 7,000 and 8,000 registered patients and a staff of about 25 doctors, nurses and specialists. Their goal is to provide high-quality care throughout life and to treat everyone with respect, consideration and equality.
Point-of-care testing devices give the team at Centrum Läkarna insight into patient health and arm them with information needed to make a diagnosis.
Fidane Beciri has worked at Centrum Läkarna for three years as a laboratory technician, and she has no intention of leaving. “I love my job,” said Fidane. “I have a chance to work with wonderful people and help make a difference in our patients’ lives.” The clinic uses several of HemoCue’s products, including systems for analyzing infections, and for measuring glucose and hemoglobin. “I use HemoCue’s devices many times every day, especially for measuring glucose and hemoglobin,” said Fidane. “They are very practical and easy to use, but what is most important is that they help us understand how to treat a patient.” Fidane Beciri assists in taking blood samples from patients, and then uses a range of onsite testing equipment to analyze the samples. Testing onsite has numerous advantages, according to Fidane. “The earlier we know about a patient’s condition, the better. If we have to send samples out to an external laboratory, there can go up to 24 hours before we get an answer. Then the patient will have to come back to the clinic, which can be a strain if they are not fully mobile.” It can be tricky to know what is going on with a patient, explained Fidane, and point-of-care testing helps remove the guesswork from the process. Sometimes testing confirms the existence of a condition, such as diabetes or anemia, in a patient who did not show symptoms. Other times, it can rule out a condition. Fidane gave an example of a patient who came in presenting symptoms of diabetes. It seemed quite obvious, but when she ran a glucose test, the results were in the normal range. After further examination, a doctor determined that the patient’s symptoms were in fact a side effect from blood pressure medication he was taking. Examples such as this one are quite frequent, according to Fidane. And when it comes to providing quality care for patients, it is important to fully trust the results. She does. “We run checks twice a week to test the accuracy of the devices,” said Fidane. “In the three years I have worked here, there has never been an issue with accuracy.” But that is not the most rewarding part of her job. “What I especially enjoy is being able to give patients answers to their healthcare questions,” said Fidane. “HemoCue’s devices are helpful to me and the doctors, but what really matters is how they help the patients, who can go home less worried about their health.”
A dream job
Quick and accurate results can confirm or rule out medical conditions
Fidane Beciri has worked at Centrum Läkarna for three years as a laboratory technician, and she has no intention of leaving. “I love my job,” said Fidane. “I have a chance to work with wonderful people and help make a difference in our patients’ lives.” The clinic uses several of HemoCue’s products, including systems for analyzing infections, and for measuring glucose and hemoglobin. “I use HemoCue’s devices many times every day, especially for measuring glucose and hemoglobin,” said Fidane. “They are very practical and easy to use, but what is most important is that they help us understand how to treat a patient.” Fidane Beciri assists in taking blood samples from patients, and then uses a range of onsite testing equipment to analyze the samples. Testing onsite has numerous advantages, according to Fidane. “The earlier we know about a patient’s condition, the better. If we have to send samples out to an external laboratory, there can go up to 24 hours before we get an answer. Then the patient will have to come back to the clinic, which can be a strain if they are not fully mobile.” It can be tricky to know what is going on with a patient, explained Fidane, and point-of-care testing helps remove the guesswork from the process. Sometimes testing confirms the existence of a condition, such as diabetes or anemia, in a patient who did not show symptoms. Other times, it can rule out a condition. Fidane gave an example of a patient who came in presenting symptoms of diabetes. It seemed quite obvious, but when she ran a glucose test, the results were in the normal range. After further examination, a doctor determined that the patient’s symptoms were in fact a side effect from blood pressure medication he was taking. Examples such as this one are quite frequent, according to Fidane. And when it comes to providing quality care for patients, it is important to fully trust the results. She does. “We run checks twice a week to test the accuracy of the devices,” said Fidane. “In the three years I have worked here, there has never been an issue with accuracy.” But that is not the most rewarding part of her job. “What I especially enjoy is being able to give patients answers to their healthcare questions,” said Fidane. “HemoCue’s devices are helpful to me and the doctors, but what really matters is how they help the patients, who can go home less worried about their health.”
A dream job
Quick and accurate results can confirm or rule out medical conditions
DIVERSITY AND INCLUSION IS MORE THAN A CATCH PHRASE
Amrin Rasmussen’s introduction to HemoCue’s culture of openness
As a new employee, it’s common to feel unsure about what your workplace is going to be like. You don’t know the people, the culture or the way of working. When starting a new role, I often wonder whether I’m going to fit in or feel comfortable with my new team, be welcomed for who I am, feel included and listened to.
DIVERSITY AND INCLUSION IS MORE THAN A CATCH PHRASE
Amrin Rasmussen’s introduction to HemoCue’s culture of openness
As a new employee, it’s common to feel unsure about what your workplace is going to be like. You don’t know the people, the culture or the way of working. When starting a new role, I often wonder whether I’m going to fit in or feel comfortable with my new team, be welcomed for who I am, feel included and listened to.
Diversity and Inclusion has become a hot topic in recent years, but it’s not always obvious that efforts are being made from a genuine place. On the contrary, in my opinion, it can feel like D&I is often on the agenda only to be attractive as a workplace. I hadn’t heard much about HemoCue’s D&I efforts, so when I started at HemoCue on September 1, 2022, I didn’t have any expectations. It’s been a little over a month, and I’ve already experienced more positive and proactive D&I activities than all my previous workplaces combined. Personal story adds authenticity to Town Hall During my first Town Hall meeting three weeks into my job, I was pleasantly surprised to see a personal segment among the company updates. An associate shared a very personal story about her experience being a woman in a male-dominated environment, where management wasn’t necessarily interested in hearing her opinions. Years later, when she was hired by HemoCue, she had to re-wire her way of working because at HemoCue, her opinion was wanted, and management valued her input. I thought, “This is a great way to raise awareness and start a discussion,” not yet knowing that this was part of an active program to build a culture of diversity and inclusion at HemoCue. In 2021, HemoCue created something called a Global Diversity & Inclusion Council. The main purpose of the council is to address D&I challenges, work to improve and sustain a welcoming culture and monitor the progress. “As the saying goes, a diverse team is a winning team,” said Josefin af Petersens, Senior Director, HR at HemoCue. “We sincerely believe this and want our D&I efforts to be more than a catch phrase. So we are trying to build a program in which all associates are listened to and create activities based on local needs, not mandates from HQ.” Four local task forces have been formed in markets where HemoCue has significant presence: Sweden, India, South Africa and USA. The task forces translate global initiatives into actions relevant to the local culture and organization. It’s not a top-down process. Local teams are free to decide when and how often to meet, create their own activities and base their discussions on what their organization finds important. So far, there have been a variety of activities, ranging from lunch events where different topics can openly be discussed, to online bingo and mixers to get to know one another on a personal level. The task forces have found that challenges are present everywhere but differ from country to country. And regardless of the type of challenge, whether gender, ethnic background, or communication style, HemoCue is continuously working to raise awareness about our differences and create safe spaces that allow for open discussions. As a young woman starting a job at a new company, seeing other women in leadership roles has meant a lot to me. It gives me something to aspire to. I’ve also been surprised by the diversity of people around me, not only with obvious things like age and background, but also diversity in the way people shape their workday depending on what suits their lifestyle. It’s become clear to me that HemoCue is sincerely interested in creating an environment where people feel welcomed for who they are. They have shown me that actions really do speak louder than words. HemoCue is invested in creating the best conditions for each individual to do a good job – and that is very encouraging.
A hot topic, but not always genuine
The creation of Global D&I Council
Local task forces address challenges on a regional level
Actions speak louder than words
Diversity and Inclusion has become a hot topic in recent years, but it’s not always obvious that efforts are being made from a genuine place. On the contrary, in my opinion, it can feel like D&I is often on the agenda only to be attractive as a workplace. I hadn’t heard much about HemoCue’s D&I efforts, so when I started at HemoCue on September 1, 2022, I didn’t have any expectations. It’s been a little over a month, and I’ve already experienced more positive and proactive D&I activities than all my previous workplaces combined. Personal story adds authenticity to Town Hall During my first Town Hall meeting three weeks into my job, I was pleasantly surprised to see a personal segment among the company updates. An associate shared a very personal story about her experience being a woman in a male-dominated environment, where management wasn’t necessarily interested in hearing her opinions. Years later, when she was hired by HemoCue, she had to re-wire her way of working because at HemoCue, her opinion was wanted, and management valued her input. I thought, “This is a great way to raise awareness and start a discussion,” not yet knowing that this was part of an active program to build a culture of diversity and inclusion at HemoCue. In 2021, HemoCue created something called a Global Diversity & Inclusion Council. The main purpose of the council is to address D&I challenges, work to improve and sustain a welcoming culture and monitor the progress. “As the saying goes, a diverse team is a winning team,” said Josefin af Petersens, Senior Director, HR at HemoCue. “We sincerely believe this and want our D&I efforts to be more than a catch phrase. So we are trying to build a program in which all associates are listened to and create activities based on local needs, not mandates from HQ.” Four local task forces have been formed in markets where HemoCue has significant presence: Sweden, India, South Africa and USA. The task forces translate global initiatives into actions relevant to the local culture and organization. It’s not a top-down process. Local teams are free to decide when and how often to meet, create their own activities and base their discussions on what their organization finds important. So far, there have been a variety of activities, ranging from lunch events where different topics can openly be discussed, to online bingo and mixers to get to know one another on a personal level. The task forces have found that challenges are present everywhere but differ from country to country. And regardless of the type of challenge, whether gender, ethnic background, or communication style, HemoCue is continuously working to raise awareness about our differences and create safe spaces that allow for open discussions. As a young woman starting a job at a new company, seeing other women in leadership roles has meant a lot to me. It gives me something to aspire to. I’ve also been surprised by the diversity of people around me, not only with obvious things like age and background, but also diversity in the way people shape their workday depending on what suits their lifestyle. It’s become clear to me that HemoCue is sincerely interested in creating an environment where people feel welcomed for who they are. They have shown me that actions really do speak louder than words. HemoCue is invested in creating the best conditions for each individual to do a good job – and that is very encouraging.
A hot topic, but not always genuine
The creation of Global D&I Council
Local task forces address challenges on a regional level
Actions speak louder than words
KNOWLEDGE IS THE FIRST STEP IN THE FIGHT AGAINST ANEMIA
Low hemoglobin levels are a prime indicator of a condition affecting millions
Anemia is a medical condition that can cause numerous health issues, including heart failure, pregnancy complications, low birth weight, extreme fatigue, and, in severe cases, death.
The condition can be effectively treated through dietary changes or supplements, medicines, or surgical procedures.
However, before treatment begins, a diagnosis needs to be made. At HemoCue, we are proud to support the decision making process through rapid point-of-care hemoglobin testing.
KNOWLEDGE IS THE FIRST STEP IN THE FIGHT AGAINST ANEMIA
Low hemoglobin levels are a prime indicator of a condition affecting millions
Anemia is a medical condition that can cause numerous health issues, including heart failure, pregnancy complications, low birth weight, extreme fatigue, and, in severe cases, death.
The condition can be effectively treated through dietary changes or supplements, medicines, or surgical procedures.
However, before treatment begins, a diagnosis needs to be made. At HemoCue, we are proud to support the decision making process through rapid point-of-care hemoglobin testing.
Anemia occurs when a person lacks enough hemoglobin in red blood cells to adequately transport oxygen in their body. The condition particularly affects young children and pregnant women. The World Health Organization estimates that 42% of children less than 5 years of age and 40% of pregnant women worldwide are anemic. Treating anemia is of utmost importance through life, yet especially so in adolescence, during pregnancy and the first 1000 days of a newborn’s life. It is particularly important in developing nations, where anemia disproportionately affects pregnant women. In 2012 WHO called for reducing anemia by 50% in women of reproductive age, as part of its 2025 World Health Assembly Global Nutrition Targets. This made the assessment of anemia a global priority, and at HemoCue, we knew that we could make a difference. In 2015, we launched “Embrace Health — Unite to Screen and Treat Anemia.” The campaign shares the global commitment to reduce anemia by increasing awareness and providing practical tools to aid in the screening, diagnosis and to support the treatment of the condition. According to Lena Wahlhed, Director of Alliance Development at HemoCue, creating better ways to test for hemoglobin has been a priority for HemoCue from day one. “That is why our founders started the company 40 years ago and it is still at our core,” said Lena. “Our hope is that our solutions for hemoglobin determination and the subsequent treatment have the possibility to interrupt the cycle of intergenerational anemia.” HemoCue’s Hb solutions provide quick and accurate hemoglobin results. And due to our analyzers’ robust design, portability, and ease of use, they can be used in challenging climates in nearly any setting, from urban health centers to the most rural health posts. In 2017, HemoCue teamed up with GLOBHE, a Swedish drone service company, to deliver point-of-care hemoglobin tests by drone to hard-to-reach areas. The project, launched by UNICEF and the Government of Malawi, is a humanitarian drone program that may significantly improve efficiency and ability to deliver emergency services to areas in need. As part of our support in reaching rural communities with poor access to medical facilities, HemoCue developed a mobile kit for testing hemoglobin. It contains all the necessary elements for anemia testing – a battery-operated analyzer, microcuvettes adapted to demanding climates, and convenient lancets. Essentially, it is an Hb testing lab in a suitcase. So far, millions of people have been reached using our solutions and we are dedicated to reaching even more.
Treating anemia is vital to global health
Embrace Health
Providing insights to overcome anemia was a priority from day one
Hemoglobin testing supplies delivered by drone
A mini lab in a bag
Anemia occurs when a person lacks enough hemoglobin in red blood cells to adequately transport oxygen in their body. The condition particularly affects young children and pregnant women. The World Health Organization estimates that 42% of children less than 5 years of age and 40% of pregnant women worldwide are anemic. Treating anemia is of utmost importance through life, yet especially so in adolescence, during pregnancy and the first 1000 days of a newborn’s life. It is particularly important in developing nations, where anemia disproportionately affects pregnant women. In 2012 WHO called for reducing anemia by 50% in women of reproductive age, as part of its 2025 World Health Assembly Global Nutrition Targets. This made the assessment of anemia a global priority, and at HemoCue, we knew that we could make a difference. In 2015, we launched “Embrace Health — Unite to Screen and Treat Anemia.” The campaign shares the global commitment to reduce anemia by increasing awareness and providing practical tools to aid in the screening, diagnosis and to support the treatment of the condition. According to Lena Wahlhed, Director of Alliance Development at HemoCue, creating better ways to test for hemoglobin has been a priority for HemoCue from day one. “That is why our founders started the company 40 years ago and it is still at our core,” said Lena. “Our hope is that our solutions for hemoglobin determination and the subsequent treatment have the possibility to interrupt the cycle of intergenerational anemia.” HemoCue’s Hb solutions provide quick and accurate hemoglobin results. And due to our analyzers’ robust design, portability, and ease of use, they can be used in challenging climates in nearly any setting, from urban health centers to the most rural health posts. In 2017, HemoCue teamed up with GLOBHE, a Swedish drone service company, to deliver point-of-care hemoglobin tests by drone to hard-to-reach areas. The project, launched by UNICEF and the Government of Malawi, is a humanitarian drone program that may significantly improve efficiency and ability to deliver emergency services to areas in need. As part of our support in reaching rural communities with poor access to medical facilities, HemoCue developed a mobile kit for testing hemoglobin. It contains all the necessary elements for anemia testing – a battery-operated analyzer, microcuvettes adapted to demanding climates, and convenient lancets. Essentially, it is an Hb testing lab in a suitcase. So far, millions of people have been reached using our solutions and we are dedicated to reaching even more.
Treating anemia is vital to global health
Embrace Health
Providing insights to overcome anemia was a priority from day one
Hemoglobin testing supplies delivered by drone
A mini lab in a bag
AMPLIFYING PATIENTS’ VOICES
Knowing is Caring
At HemoCue, we aim to help medical professionals see women more clearly and gain a better understanding of their needs.
In the past two years, we surveyed more than 2200 women around the world to better understand their healthcare experiences and gauge how satisfied they are with the care they receive.
AMPLIFYING PATIENTS’ VOICES
Knowing is Caring
At HemoCue, we aim to help medical professionals see women more clearly and gain a better understanding of their needs.
In the past two years, we surveyed more than 2200 women around the world to better understand their healthcare experiences and gauge how satisfied they are with the care they receive.
Our goal is to amplify patients’ voices and help healthcare providers gain the insights they need to increase satisfaction rates and improve quality of care. In November 2020, we conducted a survey of 497 women in the United States that focused on And while these women are separated by thousands of kilometers, they are united in many ways by their priorities and concerns. Their voices are incredibly valuable and will have a direct impact on how we further develop our products and assist our customers. Key findings from the survey include: Download the worldwide survey report
Greater insights lead to improved quality of care
satisfaction with primary care physicians and opinions about point-of-care testing. We then
expanded the survey to include 1701 women from Europe, the Middle East, and Australia.
Our goal is to amplify patients’ voices and help healthcare providers gain the insights they need to increase satisfaction rates and improve quality of care. In November 2020, we conducted a survey of 497 women in the United States that focused on And while these women are separated by thousands of kilometers, they are united in many ways by their priorities and concerns. Their voices are incredibly valuable and will have a direct impact on how we further develop our products and assist our customers. Key findings from the survey include: Download the worldwide survey report
Greater insights lead to improved quality of care
satisfaction with primary care physicians and opinions about point-of-care testing. We then
expanded the survey to include 1701 women from Europe, the Middle East, and Australia.
WORKING IN SUPPORT OF THE UNITED NATIONS SUSTAINABLE DEVELOPMENT GOALS
Good health is the foundation for peace and prosperity
The 2030 Agenda for Sustainable Development, adopted by all United Nations Member States in 2015, provides a shared blueprint for peace and prosperity for people and the planet, now and into the future.
At its heart are the 17 Sustainable Development Goals (SDGs), which are an urgent call for action by all countries. SDG 3 – ensuring healthy lives and promoting wellbeing for all at all ages – is especially relevant for us but can also play a part in achieving other SDGs.
WORKING IN SUPPORT OF THE UNITED NATIONS SUSTAINABLE DEVELOPMENT GOALS
Good health is the foundation for peace and prosperity
The 2030 Agenda for Sustainable Development, adopted by all United Nations Member States in 2015, provides a shared blueprint for peace and prosperity for people and the planet, now and into the future.
At its heart are the 17 Sustainable Development Goals (SDGs), which are an urgent call for action by all countries. SDG 3 – ensuring healthy lives and promoting wellbeing for all at all ages – is especially relevant for us but can also play a part in achieving other SDGs.
Accurate diagnostic testing is crucial for effective and cost-efficient healthcare. HemoCue solutions promote health and well-being worldwide through rapid point-of-care detection of anemia, diabetes, and infection. In many cases this is an important step towards a secure livelihood, as health is a prerequisite for work and education. HemoCue is active in the fight against anemia through our hemoglobin portfolio and extensive company experience. When treating diabetes, accurate point-of-care testing can help patients better understand and follow their treatment. And by differentiating viral from bacterial infections, HemoCue tests help in clinical decision making while countering the overuse of antibiotics. Download HemoCue’s Sustainability Report
Accurate diagnostic testing is crucial for effective and cost-efficient healthcare. HemoCue solutions promote health and well-being worldwide through rapid point-of-care detection of anemia, diabetes, and infection. In many cases this is an important step towards a secure livelihood, as health is a prerequisite for work and education. HemoCue is active in the fight against anemia through our hemoglobin portfolio and extensive company experience. When treating diabetes, accurate point-of-care testing can help patients better understand and follow their treatment. And by differentiating viral from bacterial infections, HemoCue tests help in clinical decision making while countering the overuse of antibiotics. Download HemoCue’s Sustainability Report
White blood cell count provides valuable information in the diagnosis or exclusion of an infection. Based on HemoCue’s microcuvette technology, the WBC system allows medical professionals to accurately determine total white blood cell counts right at the point of care.
The WHO called for reducing anemia by 50% in women of reproductive age, as part of its 2025 World Health Assembly Global Nutrition Targets. This made the assessment of anemia a global priority, and at HemoCue, we knew that we could make a difference. We launched 
